"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow.’"
Increase Sales, Not Your Budget
Morris L. Hite (1910-1983) classic American advertising man who was self-educated and self-made, member Advertising Hall of Fame, recipient Horatio Alger award.
The retail industry has some of the most demanding competition, with marketing and brand strategies critical to success. Not only do you have to get your strategies correct, you need sufficient resources to successfully carry out implementation. You may know the competitive differences of offerings, but you need business intelligence regarding consumer behavior and an effective marketing program.
Retail Advantage™ provides instant access to “best practice” programs critical to survival and growth: loyalty, rewards, retention, and acquisition. We promote your brand, not ours, through private-label solutions that result in delivering more visitors to your website, your store, and your social networks. We also help convert this increased exposure to near-term increased sales and through our retention programs to help you achieve greater long-term stability. Retail Advantage™ helps retailers understand the drivers behind customer purchasing behavior in your specific segments. As you plan a retail marketing campaign, consider the problems that arise from competitor and consumer behavior. Retail Advantage™ overcomes these anticipated issues and provides you with a more streamlined, effective marketing campaign.
These days an increasingly digitally connected consumer is forcing location-based retail stores to work harder to attract and retain customers. Consumers are placing greater emphasis on not just price but the most value for their money. Private label purchases and coupon usage have become increasingly widespread and accepted. Daily deal and flash sale sites (such as Groupon) have enjoyed tremendous popularity as they promise large one-time savings on both every day and big ticket items. Retail Advantage™ uniquely enables retailers to “stay connected” with their mobile customers and reward them not only for shopping at their store, but for visiting affiliates within their business network. We help retailers build deep customer loyalty and reward them for it.
Retailers must remain relevant with consumers in a fast-changing digital world where more consumers are shopping by tablet computer, pulling out their smartphones find the best deal, and sharing their shopping likes and dislikes with family and friends over social networks. Select from any one of our existing programs, mix-and-match, or completely customize a program that best supports your goals. Our technology and customer support team can give you exactly what you need – and the best part is that you make changes at any time. This way, you stay relevant by being “better, faster, and smarter” than your competition!
IN 5 MINUTES: Our Retail Advantage™ Program can assist retailers in many exciting ways such as:
- Generate new revenue streams;
- Quickly establish Affiliate Partner network;
- Establish a new or improved Customer Rewards program;
- Implement addressable mobile marketing programs;
- Establish private communications for bartering with prospective customers;
- Tap into the power of collective purchasing for group discount deals (and avoid the costs and pitfalls of "ridiculous discount" programs).
Join our other Retail Advantage™ customers who are experiencing successes in areas such as:
- Higher revenues and profits;
- Increased traffic flow to retailer;
- Higher Internet and social network traffic;
- Mobile-based addressable marketing programs;
- Greater customer loyalty and retention through rewards and value-based offerings;
- Strong affiliate partnership and social networks;
- Greater market reach;
- Improved brand recognition.
Give your retail business a competitive edge with Retail Advantage™. By working together, retailers can focus on growth in a highly competitive market! The result is an extremely flexible and fast system that delivers value to customers and profits to your bottom line!